What is the primary goal of qualitative research?

The primary goal of qualitative research is to capture and interpret individuals' experiences. This approach focuses on understanding how people perceive and make sense of their lived experiences, offering deep insights into their thoughts, feelings, and behaviors. Qualitative research emphasizes subjective experiences and aims to provide a rich narrative that explains complex social phenomena.

In contrast to quantitative research, which seeks to measure and analyze numerical data to test hypotheses or establish relationships statistically, qualitative research prioritizes context and meaning. It often employs methods such as interviews, focus groups, and observations to gather detailed descriptions that reveal the nuances of human experiences. This depth of understanding is particularly valuable in social work practice, where comprehending individual stories and social contexts is critical to effective intervention and support strategies.